California Plaza | The Yard
A venue-specific digital companion designed to help guests experience Grand Performances at California Plaza with greater clarity, access, and connection.
A partnership proposal from VibePass.
California Plaza | The Yard
Grand Performances draws thousands to California Plaza each summer. The companion adds the everyday guidance that turns a strong program into a confident visit for everyone who shows up.
The art is ready. The arrival can be too.
Tonight | Sat Aug 9
Doors 7:00 | Show 8:00
Right now
Clear, 74°F | Light breeze
Dress layers after 9pm
Arrival
Metro · Pershing Sq · 6 min walk
Policies | What to bring
Low chairs welcome on the upper plaza
No outside alcohol | Food trucks 6-10
ADA seating available, no reservation
Companion in use
Showtime, weather, arrival, policies, and the plaza map gathered into a single calm view, available the moment a guest opens their phone.
Pre-show uncertainty disappears.
Visit | The Yard
Route: Pershing Sq → 4th & Olive → plaza
Wayfinding
Restrooms · Lower plaza, west side
ADA seating · House left, level access
Water station · Info booth corner
Companion in use
A venue map and route system grounded in the actual geometry of California Plaza so guests arrive with confidence instead of guesswork.
Less friction. More presence.
Idioma | Language
Esta noche · Las Cafeteras
Puertas 7:00 · Show 8:00
Asientos ADA disponibles
Animales de servicio bienvenidos
Accessibility
Companion in use
Multilingual surfaces and accessibility information sit at the front of the experience, so more guests can participate fully from the moment they arrive.
Welcome scales when access does.
Artist
East LA · Son jarocho roots
Listen
3 prior GP appearances
Discovery
La Santa Cecilia
From the GP archive
Quitapenas
From the GP archive
Making Movies
From the GP archive
Companion in use
From the program note to the artist bio to a place to listen, all in two taps. Curiosity stays inside the experience instead of leaving for a search bar.
Discovery deepens the night.
Around the plaza
The Broad
4 min walk
MOCA Grand
2 min walk
Grand Central Market
9 min walk
Angels Flight
3 min walk
Itinerary
2:00 · The Broad
4:30 · Grand Central Market
7:00 · Doors at California Plaza
Companion in use
Curated itineraries that connect Grand Performances with The Broad, MOCA, Disney Hall, Angels Flight, Grand Central Market, and the Bradbury.
Grand Performances becomes the anchor of a day.
Games · 40 years
Hint · The civic stage at 350 S Grand
Trivia
1984
1986
1991
1978
Companion in use
Light, well-made interactions that invite guests into the institution's story without lecturing them.
Cultural memory becomes participation.
Photo Booth
40 yrsShare
Save to Photos
Share to Stories
Add to my Passport
Companion in use
A branded photo moment that lets guests carry the night with them and represent Grand Performances on their own terms.
Memory becomes evidence of the season.
Passport · 2026 Season
Next stamp · Aug 9 · Las Cafeteras
Recap
Companion in use
Each show adds a stamp to a guest's digital passport. Returning audiences are recognized in a quiet, dignified way that reinforces a sense of place.
Continuity replaces churn.
Reflect
“What did tonight remind you of?”
Guest book
“My mom’s first concert in 20 years.”
“The plaza felt like a living room.”
“Brought my whole block.”
Companion in use
A short, dignified prompt after each show invites guests to share what stayed with them. The result is a living guest book in the audience's own voice.
Audience voice becomes part of the record.
Listen · GP360
Ep 12 · The Yard, then and now
28 min
Ep 11 · Forty summers in DTLA
34 min
Watch · 40th film
8 min · Featured
Companion in use
GP360 episodes, the 40th anniversary film, and the social feed live alongside the program so the full Grand Performances story is one tap away.
The story already exists. Now guests can find it.
Tonight | Sat Aug 9
Doors 7:00 | Show 8:00
Right now
Clear, 74°F | Light breeze
Dress layers after 9pm
Arrival
Metro · Pershing Sq · 6 min walk
Policies | What to bring
Low chairs welcome on the upper plaza
No outside alcohol | Food trucks 6-10
ADA seating available, no reservation
Companion in use
Partner presence appears where it actually helps a guest | arrival, refreshment, transportation, accessibility | rather than as advertising overlaid on the experience.
Value to the guest is value to the partner.
Command Center
Arrived
2,148
Companion opens
1,402
ES sessions
31%
ADA queries
87
Reporting
Companion in use
A staff-facing operations view with live signal: who arrived, what they needed, and what they remembered.
Faster decisions. Sharper stories.
Command Center
Arrived
2,148
Companion opens
1,402
ES sessions
31%
ADA queries
87
Reporting
Companion in use
Engagement, accessibility usage, multilingual reach, and neighborhood circulation, exported as the kind of evidence funders ask for.
Impact you can submit, not just feel.
California Plaza | The Yard
The companion can extend across future seasons, adjacent venues, and partnership programs, giving Grand Performances room to lead a larger cultural footprint.
Designed for Grand Performances first. Ready to grow with the mission.
California Plaza | The Yard
We propose a small, well-scoped pilot with Grand Performances this season, designed to deliver immediate value to guests and a clear reporting deliverable to the organization.
VibePass | info@vibepass.ai